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01-11-2010, 10:28 AM ( (

At the largest stand alone luxury pavilion at the 10th Auto Expo 2010, Mercedes-Benz unleashed ‘Pure Fascination’, a theme that highlights its participation at the Auto Expo 2010 and points the way to the company’s strategy in the near future for Indian market.
‘Pure Fascination’ is interplay between all the brand values of the company. As the inventors of the automobile and the world’s most valuable premium car brand, Mercedes-Benz continues to remain the standard for vehicle quality, safety and refined motoring. The hallmarks of the brand: Passion, Perfection and cutting-edge Technology are values incorporated in its theme ‘Pure Fascination’ reflected by the mesmerizing array of products on display. Presented by Dr. Wilfried Aulbur, managing director and CEO, Mercedes-Benz India along with Mr. Johannes Fritz, Director Sales and Marketing, Mercedes-Benz Cars Daimler Central/Eastern Europe, Near/Middle East, Africa and Asia (DCAA) were the SLS “AMG Desert Gold” along with the S 500L and the GL 350CDI.
Each of these cars is category leaders. While the S 500L is the most premium ‘made-in-India’ limousine, the GL350CDI is the largest and most premium off-roader in Indian market. The Mercedes-Benz SLS AMG, the highlight of the International Motor Show (IAA) in Frankfurt/Main, was presented in a stunning gold paint finish. This matt silk finish with the designation ‘AMG Desert Gold’ lends an extraordinary aura to the new super sports car.
The innovations and direction of the company in terms of design ideas, mobility concepts and alternative technologies were also presented through the ‘Concept Fascination’ and “Road to Future” exhibits. The Concept Fascination’ design study is a unique vehicle, whose innovative and unconventional proportions interpret the emotional appeal of a coupé in a new way and represents an exciting, intelligent combination of sporty and elegant design with stylish practicality. The Road to the Future interprets the Stuttgart Automaker’s vision of Sustainable mobility and alternative technologies that will power the cars of tomorrow and day after.
The portfolio cars from the Mercedes stable displayed included the new C 250, the new E 350 and E 350CDI, and the AMG range of performance cars. Also showcased were the yet to be launched M-Class Luxury edition as well as the E-Coupe. Johannes Fritz summarized the company’s outlook about the direction of Mercedes-Benz in India for 2010: “As pioneers of the luxury market in India, it becomes even more imperative for us to consistently deliver on the expectations of our Indian customer and continue to set the course for the future of premium auto brands in India. Our participation at the Auto Expo is an indication of the excitement that our customers can look forward to, in 2010.”

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