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11-11-2011, 04:10 AM
Premium quality, expressive design and a peerless balance between driving fun and efficiency underpin the status of MINI as a one-off in the premium small car segment. A principal contributory factor in the dynamic worldwide growth of the British brand – alongside the opening up of additional markets – is increased variety within the model line-up, a development that has been fuelling the appetite of discerning new target groups for the unmistakable MINI style. MINI is using the 2011 Tokyo Motor Show to present the latest additions to its product range and, at the same time, open a window into the longer-term future of the brand. Taking centre stage is the Asian premiere of the MINI Coupé, which showcases the brand’s hallmark driving fun in a particularly concentrated form. Added to which, visitors to the Tokyo Motor Show from 3 –11 December 2011 will be able to explore a fascinating concept study which embodies alternative facets of the MINI character and offers an insight into the potential for fresh expansion within the model range.

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