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marathi
10-24-1999, 01:36 PM
I am student at Rice University conducting a marketing study to evaluate BMW marketing strategy in the US. This study is purely an academic exercise and does not represent any commercial interest. No sales person will contact you.<p>Our team would greatly appreciate anyone in this forum to answer the following questions AND return the survey to U. Marathi, Ph.D. at marathi@rice.edu. Please cut and paste this question into the body of e-mail.<p>Many thanks,<p>Upendra<p>1) When you think of a luxury performance car, which brands come to mind? Please rank order of importance (1-last to come to mind, 7-first to come to mind)<p>BMW <br>Porsche <br>Mercedes<br>Lexis<br>Acura<br>Cadillac <p>2) Why have you bought or considering buying a BMW? Please rank order of importance (1- least important, 7- most important)<p>Prestige or Status<br>Style<br>Performance<br>Quality<br>Reputation<br>Safety<br>German engineering<br>Comfort/ Luxuriousness<p>3) What modes of advertising influence you purchasing behavior? Please rank order of importance (1- least important, 7- most important)<p>Television commercials<br>Magazine adds<br>Internet chat sites<br>Newspaper ads<br>Dealer web sites<p>4) What factors in a BMW advertisements appeal to you? Please rank order of importance (1- least important, 7- most important)<p>Prestige or Status<br>Style<br>Performance<br>Quality<br>Reputation<br>Safety<br>German engineering<br>Comfort/ Luxuriousness<p>5) What factors would you like to see in future BMW models?<p>5) Who are you?<p>Age:<br>Marital Status:<br># Of Children:<br>Income:<br>State of residence:<br>Current car:<p><p><p><p><p><p>

Report Card = F
10-25-1999, 07:56 AM
<i>: I am student at Rice University conducting a marketing study to evaluate BMW marketing strategy in the US. This study is purely an academic exercise and does not represent any commercial interest. No sales person will contact you.<p>: Our team would greatly appreciate anyone in this forum to answer the following questions AND return the survey to U. Marathi, Ph.D. at marathi@rice.edu. Please cut and paste this question into the body of e-mail.<p>: Many thanks,<p>: Upendra<p>: 1) When you think of a luxury performance car, which brands come to mind? Please rank order of importance (1-last to come to mind, 7-first to come to mind)<p>: BMW <br>: Porsche <br>: Mercedes<br>: Lexis<br>: Acura<br>: Cadillac <p>: 2) Why have you bought or considering buying a BMW? Please rank order of importance (1- least important, 7- most important)<p>: Prestige or Status<br>: Style<br>: Performance<br>: Quality<br>: Reputation<br>: Safety<br>: German engineering<br>: Comfort/ Luxuriousness<p>: 3) What modes of advertising influence you purchasing behavior? Please rank order of importance (1- least important, 7- most important)<p>: Television commercials<br>: Magazine adds<br>: Internet chat sites<br>: Newspaper ads<br>: Dealer web sites<p>: 4) What factors in a BMW advertisements appeal to you? Please rank order of importance (1- least important, 7- most important)<p>: Prestige or Status<br>: Style<br>: Performance<br>: Quality<br>: Reputation<br>: Safety<br>: German engineering<br>: Comfort/ Luxuriousness<p>: 5) What factors would you like to see in future BMW models?<p>: 5) Who are you?<p>: Age:<br>: Marital Status:<br>: # Of Children:<br>: Income:<br>: State of residence:<br>: Current car:<p></i>


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