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Steve
01-12-1999, 02:29 PM
BMW AGAIN DENIES DEAL TALKS WITH FORD<p>This week BMW has again denied that it is engaged in merger talks with Ford. The German company's top executive in the US - Henrich Heitmann, who is CEO of the BMW (US) Holding Corporation - told the Automotive News World Congress in Detroit that BMW is strong enough to continue operating independently. <p>He maintained that there is a continuing viable role for the smaller motor companies and they could prove in future to have a competitive advantage. He disagreed with Hyundai chairman Mong Gyu Chung's statement at the conference that car makers need a minimum production of two million units a year to maintain long-term viability. (Even with its UK Rover Group, BMW produces less than 1.5 million units annually.)<br>


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