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Baden
06-28-2002, 10:27 PM

john
06-28-2002, 10:37 PM
thumbs up!

Baden
06-28-2002, 11:44 PM

steve
06-29-2002, 10:45 AM
We purposely didn't pick a clear winner, because it wouldn't be fair to compare a $180 wax against a $2.99 wax - each appeals to a completely different audience.

That said, however, we did rank the waxes in terms of "finishing order" from 1 through 46. The rankings were determined simply by final grades.

The magazine also has excellent information about how to wax your car properly, how to polish your car, how to clay, which 5 detailing tools you shouldn't be without, etc., etc.

There's much more to it than the 46 wax grades! :-)

Thanks for checking in, happy detailing!
-Steve

Baden
06-29-2002, 11:54 PM

steve
06-30-2002, 10:52 AM
At the moment, it's only available online. We're working on securing a distributor, which would allow us to sell the report through stores and airport retailers.

Look for us at car shows, and other events like that as well - we're currently putting together a list of events that we want to attend.

9 Nines
07-01-2002, 08:05 AM
A good business plan for that activity would be to not give a winner - yet : ) Get many subscriber then go to the makers and say, hey pay up : )

steve
07-01-2002, 12:49 PM
As I said earlier, we do list winners, but not a single winner...if we said the $70 Souveran was "the best" (for example), how many people would be willing to pay $70 for a wax?

So, we broke it down into categories, by price. And, as always, we'll never accept any corporate money for any reason- remember, we're enthusiasts just like you! Oh, and for the record, we make less than $1 per issue that we sell -- magazines are unbelievably expensive to print, which is why Autoweek, Car&Driver, Motor Trend, R&T, etc. are filled with advertisements...

Baden
07-04-2002, 09:45 PM


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