Yea on the Ultimates, Nay on the Deluxe
On both an e34 and e39 540i, I found the Deluxe formulation to have significantly diminished resistance to fade compared to OEM.
Noticable fade on a second of two successive 90mph to 55mph hard applications. A third application was a little worrying as the pads had gone rather greasy and there wasn't a lot of friction to be had.
But, they are as dustless as any pad I've ever seen. Awesome for the family van.
Ultimates are pretty good. Better heat resistance than OEM, and somewhat less dust (wheels are still dirty after 1 week). They do squeal a fair amount when hot, but unless I find something better, they're my recommendation.
Now, on a nice M5, I would think that the Deluxe is an absolute no-no.