Re: I agree, asking for major trouble
Doubtful it would present much of an issue to BMW Canada.
It's an invitational race series with entry restricted to BMW automobiles. Nowhere is anyone using the BMW logo, BMW Club of Canada logo, or any representation of the Roundel.
It's not any different than using the letters BMW in an online forum of some sort.
I'd be highly surprised if BMW of Canada had anything to say about the series. Plenty of BMW *meets* have been organized over the past several years, and BMW of Canada has had minimal (if any) interest in pursuing those matters, except where their logo / Roundel was bastardized in some way.
I suspect BMW of Canada might actually enjoy some of the exposure the series presents to them, should it become successful.