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  1. 02-10-2011 10:51 AM #1
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    Ford sues Ferrari over F150 name.

    So now it seems they've quietly changed the car's name to F150th Italia. Lunacy. I really don't imagine any Bubba is going to think Ferrari's done gone truck racin'.
    Greg

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  3. 02-10-2011 11:11 AM #2
    reupreckt
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    Defense of trademark (assuming F150

    can be trademarked) is important or you lose it.

    However, I don't know that letter/number combos like that can be trademarked. Intel could not trademark or sue over the "486" name....that's why the next gen was called "Pentium"








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  4. 02-10-2011 11:18 AM #3
    jculpjr
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    Still bad blood from the Henry Ford II buyout

    attempt.

    My weblog: jubilantgoblin


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  5. 02-10-2011 11:29 AM #4
    reupreckt
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    I thought the GT40 settled that?






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  6. 02-10-2011 11:31 AM #5
    @ otto99
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    I understand protection of trademark, but...

    no one would ever confuse the two, and it's only for one year anyway. They can trademark F-150 as a name (and it really has a hyphen, correct?), but since Ferrari isn't selling their F150 to the public, I really don't see what the big deal is, apart from the simple fact that Ford could sue and generate some free publicity. I could see why GM sued Ford to change the Sierra name for the Merkur version, as it was similar sounding to Ciera, but this seems frivolous as it's not remotely competing for market share. Seems like they'd be happy for the association.
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  7. 02-10-2011 11:40 AM #6
    reupreckt
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    I think it's just general legal nonsense.

    I agree that there's no real confusion. However, I believe that if you don't defend a trademark you face forfeiture of the mark.

    Since the F150 is one of the best selling vehicles on the planet, I guess they figured they should go through with the process.

    I never claimed that the legal system makes sense.








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  8. 02-10-2011 12:32 PM #7
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    yep. and yes you can trademark numbers

    in a specific field of application (i.e. car name). that's why there's only one 911, 325, etc.

    the reason intel wasn't allowed to trademark 486 is a combination of industry practices to denote functionality by number (i.e. 74-series logic gates, etc) and the fact that they allowed 8086, 80186, 80286 etc to be used that way. it had become a generic industry designation and they couldn't suddenly go back and say 'we own that'.

    i'm sure ford isn't worried about ferrari but i bet they ARE worried that a chinese F150 pickup could show up in a year or two. if they let ferrari get away with it they won't be able to stop the chinese.
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  9. 02-10-2011 12:34 PM #8
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    and then they lost that trademark

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  10. 02-10-2011 12:41 PM #9
    @ otto99
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    Like Chevy v. Chely?

    Of course, that got all knackered when they foolishly said don't call us Chevy anymore, but again, "SHEH-vee" and "CHEH-lee" don't really sound alike, but the preemptive strike had to be filed.
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  11. 02-10-2011 01:11 PM #10
    jculpjr
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    And the 911 would have been the 901 had

    Peugeot not objected to another automaker using numerical naming with a "0" in the middle of three digits.

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  12. 02-10-2011 01:13 PM #11
    reupreckt
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    they did?






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  13. 02-10-2011 01:16 PM #12
    jculpjr
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    Yeah that's why the Ford GT isn't the GT40.



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  14. 02-10-2011 01:21 PM #13
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    Guess I thought it was because it isn't 40".

    who has the trademark now?







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  15. 02-10-2011 01:23 PM #14
    jculpjr
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    Some kit car manufacturer- they tried to sell the

    name back to Ford when the GT was being released. Guess Ford said fucka you.

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  16. 02-10-2011 01:33 PM #15
    reupreckt
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    sounds like a good plan






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  17. 02-12-2011 02:41 AM #16
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    So how does that work for the 906/907/908 then?

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  18. 02-12-2011 02:44 AM #17
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    I thought it was for the i586 and to inhibit AMD

    from cloning another chip like they'd done with the other i chips. i586 becoming the pentium.
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