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04-02-2004 10:32 AM #1
CAR: \"Most important new small car in 30 years\"
Here are the first two pages of their 1 Series drive article, from the May '04 issue. It's an excellent article, IMO, so, I'd suggest getting a copy of the issue for yourself. They trash the lack of rear leg & foot room, but RAVE(!) about the driving dynamics.
<table><tr><td><img src=http://members.roadfly.org/ar67duetto/E81CAR504p74.jpg></td><td><img src=http://members.roadfly.org/ar67duetto/E81CAR504p75.jpg></td></tr></table>
04-02-2004 11:38 AM #2
Thats interesting to see that people are truly looking forward to a small hatchback. I'm looking forward to the M versions like most as well and do agree that the One is more appealing than any other hatch IMO. However, I think its being melodramatic to say that BMW is turning the hatchback market on its head with this car. The One will likely be a great car and have BMW blood, but I don't think it deserves as much credit as its getting having not been released yet. Time will tell whether BMW really changes to hatchback formula.
04-02-2004 12:37 PM #3
04-02-2004 01:53 PM #4
The pendulum swings both ways?
I agree completely with your assessment. The British press can be a little sensational, from time-to-time.
Still, I was struck by, unlike the other new Bangle BMWs - which were greeted with massive abuse - <i>CAR</i>'s gone totally the opposite in their praise for the E81.
<font color= gray>I think its being melodramatic to say that BMW is turning the hatchback market on its head with this car.</font>
Yes. Tho, kinda insightful, IMO, is the concluding paragraph which begins:
<i>"Golf killer? The Golf will still outsell it four-to-one, but the 1-series will eat into sales of the highly profitable top-end models - A3."</i>
04-02-2004 02:11 PM #5
04-02-2004 03:55 PM #6
Re: The pendulum swings both ways?
true, but the whole article feels like its leading up to the point that the One will become to benchmark in hatchbacks. However, to play both sides, I guess it's saying BMW will eventually dominate the premium hatchback market. Though I wonder how, in other forms, it will work in the US market. The problem with the US is that since BMW seems to be more status symbol here than in Europe, it compromises the One's position. The One could now be considered a wannabe BMW b/c its priced so low and competing in markets BMW hasn't been in during its sales history in the US(though the 2002ti might disprove that). Technically we haven't see any form of upscale baby car in
04-02-2004 09:12 PM #7
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